LatAm & Caribbean, Videos

Video: Cachaça and the EU Mercosur trade agreement


Ever wondered what your Saturday night drink cocktails had to do with ongoing EU free trade negotiations with the South American bloc Mercosur ?


Well, Carlos Lima, Executive Director of IBRAC, Brazil’s association of Cachaça producers, the sugar cane spirit used for drinks like Caipirinhia, explains it all.


Long story short: at EU customs, and in bottle labels, Caçhaca producers don’t like to be treated like rum producers.


Trade topics: geographical indications, and customs and tariffs.

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